Arno Stark isn't quite the hero his cousin Tony was, but he does his best - as long as the best is what pays. The world of 2020 is less about right and wrong, and more about the bottom line, which is why Iron Man always works for the highest bidder. Of course, he's also got to answer to his Board, so he tries to keep his eye on the big picture. If a mission won't enhance Stark Industries' stock price, then he almost always regretfully declines.